8 weeks
from 2 to 3 hours per week
2 credit units
English language
certificateTo receive a certificate, you must successfully pass the exam and achieve a cumulative score of at least 40% on all assessed course elements. Passing the exam with asynchronous proctoring will be available immediately upon payment for the course. Your exam will be verified within one month of taking it and a certificate will be issued for it. The certificate will be available in your personal cabinet ("My Courses" tab).
Cost of assessment procedures with identity verification - 3600 RUB
The HSE course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory.
The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.
This online course is about the specific conditions and the most efficient practical approaches to succeed in emerging markets. You will learn first-hand instruments, cases and thinking patterns to grow a business strong against uncertainties and competition
There are 8 modules with video lectures and additional materials in this course. The course uses immersive assignments and multi-directional evaluation instruments, which places it at the innovative forefront of active learning techniques. The video lectures of the first two weeks are open access, the rest of the materials will be available after you pay for the course.
Here you can see some additional literature we advise you to read:
1. The Art of War. Sun Tzu
2. New Strategies in Emerging Markers, David J. Arnold, John A. Quelch
3. Business Model Generation, Alexander Osterwalder & Yves Pigneur
4. Porter’s Generic Competitive Strategies
5. Market Entry Strategies: Pioneers Versus Late Arrivals
Course is for:
Management and business students
Marketing professionals
Sales managers
Top managers
Week 1. Generating business core idea
Week 2. Designing your business model
Week 3. Elaborating your value proposition
Week 4. Choosing and supporting strategies
Week 5. Business tactics
Week 6. Recognizing strategic opportunities
Week 7. Managing sales in emerging markets
Week 8. Strategy implementation
ПК-3 – skills of strategic analysis, development and implementation of the organisation's strategy aimed at ensuring competitiveness.
ПК-5 - ability to analyse interrelationships between functional strategies of companies in order to prepare balanced management decisions.
ПК-17 - ability to evaluate economic and social conditions of entrepreneurial activity, identify new market opportunities and form new business models
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Профессор
Position: Профессор:НИУ ВШЭ в Нижнем Новгороде / Факультет менеджмента / Кафедра общего и стратегического менеджмента
Национальный исследовательский университет «Высшая школа экономики»
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