Sales Management

By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. While using traditional selling tenets as its foundation and teaching you the role of sales in everyday life, this course adapts these concepts to the rapidly changing world of business, including the use of social networks, blogs, wikis, and other interactive ways of connecting with customers.

The course includes seven lectures and analysis of the final case.

• Lecture 1. Place of sales management in marketing
• Lecture 2.  Sales strategy
• Lecture 3.  Salesforce size, budgeting and compensations
• Lecture 4. Organizational structures
• Lecture 5. Sales techniques
• Lecture 6. Motivation and performance evaluation
• Lecture 7. Recruitment, training and leadership
• Case on GGR-movie

1. Learn to determine the place and role of sales in the marketing mix of the organization.
2. Learn to formulate a sales strategy in various areas.
3. Learn to form the organizational structure of sales management. 

The ability to form the means and channels of distribution for interaction with suppliers, investors and other partners of the organization.