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The objectives of the discipline "The Digital Transformation of Business Practices in Southeast Asia" are to:
The curriculum includes detailed consideration of digital regionalism in Southeast Asia (ASEAN-led initiatives and their implications for business), brand-building and advertising amidst the increasing digitalization, the infrastructure aspects (the broadband penetration, data centers etc.). Selected regulatory aspects like data localization and digital currency, digital strategies and practices implemented by Southeast Asian companies, including micro-, small and medium-sized enterprises, as well as skill-training and HR-related components of digitalization are comprehensively explored.
As the course is digital and remote, there are no formal prerequisites. The knowledge prerequisites for the course include:
The course is offered by HSE University, a globally renowned center of academic and teaching excellence. In order to develop skills expected from well-trained professionals, as well as synergize the material with practical tasks, the course consists of fragment assignments and end-lecture assignments. As their names suggest, the assignments perform different functions. Fragment assignments aim to evaluate how the course students get hold of the materials presented in lecture fragments and includes three types of questions. In their turn, end-lecture assignments assess the extent to which students understand the big themes of the course by offering its students five types of specially selected questions. For the sake of convenience, the course presents unified types of fragment and end-lecture assignments (although minor exceptions, due to the specificity of selected topics, are possible).
There are six video lectures with five fragments each. The fragments included are interconnected to make the lecture insightful, comprehensive and logically completed. The lecture and the fragment topics, as well as their duration (from 7 to 15 minutes), are presented below. The course uses immersive assignments and multi-directional evaluation instruments, which places it at the innovative forefront of active learning techniques. The video lectures of all weeks are open access, the rest of the materials will be available after you pay for the course.
Main literature:
Additional literature:
First week: The ASEAN Economic Community as a Business-Friendly Area.
Second week: Brand-Building, Retail and Consumer Sentiments in Southeast Asia amidst the Ever-Increasing Digitalization.
Third week: The Digitalization of Business Practices in Southeast Asia: the Infrastructure Dimension.
Fourth week: The Digital Transformation of Business Practices in Southeast Asia: Selected Regulatory Aspects.
Fifth week: The Digitalization of Business Practices in SEA: a Company Perspective.
course language
course duration
needed to educate
for credit at your university
Доктор исторических наук, Профессор
Position: Заместитель руководителя департамента
The cost of access to graded assignments and the opportunity to take the exam with proctoring and receive a certificate is 3600 rubles.
The cost of passing the procedures for assessing learning outcomes with personal identification - 3600 Р.