The Digital Transformation of Business Practices in Southeast Asia

The curriculum includes detailed consideration of digital regionalism in Southeast Asia (ASEAN-led initiatives and their implications for business), brand-building and advertising amidst the increasing digitalization, the infrastructure aspects (the broadband penetration, data centers etc.). Selected regulatory aspects like data localization and digital currency, digital strategies and practices implemented by Southeast Asian companies, including micro-, small and medium-sized enterprises, as well as skill-training and HR-related components of digitalization are comprehensively explored.

As the course is digital and remote, there are no formal prerequisites. The knowledge prerequisites for the course include:

• General understanding of major  developments that shape politics, economy and security of Southeast Asia;
• Basic knowledge of specificity of doing business in Southeast Asia (the factor of ethnic Chinese diasporas, influence of Confucianism on business-related processes, etc.). 
• A good command of English.

The course is offered by HSE University, a globally renowned center of academic and teaching excellence. In order to develop skills expected from well-trained professionals, as well as synergize the material with practical tasks, the course consists of fragment assignments and end-lecture assignments. As their names suggest, the assignments perform different functions. Fragment assignments aim to evaluate how the course students get hold of the materials presented in lecture fragments and includes three types of questions. In their turn, end-lecture assignments assess the extent to which students understand the big themes of the course by offering its students five types of specially-selected questions. For the sake of convenience, the course presents unified types of fragment and end-lecture assignments (although minor exceptions, due to the specificity of selected topics, are possible).  

There are six video lectures with five fragments each. The fragments included are interconnected to make the lecture insightful, comprehensive and logically completed. The lecture and the fragment topics, as well as their duration (from 7 to 15 minutes), are presented below. The course uses immersive assignments and multi-directional evaluation instruments, which places it at the innovative forefront of active learning techniques. The video lectures of the first two weeks are open access, the rest of the materials will be available after you pay for the course.

1.Main literature

Kanaev E.A. The digital agenda of ASEAN Economic Community 2025: a response from the Singapore airlines // Юго-Восточная Азия: актуальные проблемы развития. 2022. №Т. 4, №4 (57). С. 153-165.

Kanaev E.A., Kratko I.G., Gavrilova D.G. The ASEAN economic community and trans-border franchising: evidence from Japanese convenience store chains // Юго-Восточная Азия: Актуальные проблемы развития. 2022. №Т 2, №2 (55). С. 50-63.

Kanaev E.A., Shaternikov P.S., Vaseneva E.A. The ASEAN Economic Community in the Priorities of Japanese Companies: the Role of Singapore as a Point of Market Entry // Юго-Восточная Азия: Актуальные проблемы развития. 2020. Т. 3, №3 (48). С. 176-188.

Southeast Asia Going Digital CONNECTING SMEs // OECD URL: https://www.oecd.org/digital/southeast-asia-connecting-SMEs.pdf

Micro, small and medium enterprises (MSMEs) and the digital economy // UNESCAP URL: https://www.unescap.org/sites/default/d8files/event-documents/MSMEs%20and%20the%20Digital%20Economy.pdf

2. Additional literature

MSMEs Digital Exports in Southeast Asia // ICCWBO URL: https://iccwbo.org/content/uploads/sites/3/2022/11/icc-msme-digital-exports-in-southeast-asia.pdf

Redesigning for the digital economy // EY URL: https://assets.ey.com/content/dam/ey-sites/ey-com/en_sg/topics/growth/ey-smes-in-southeast-asia-redesigning-for-the-digital-economy.pdf

López González, J. Fostering participation in digital trade for ASEAN MSMEs // OECD Trade Policy Papers . 2019. №230. С. 27.

Study on MSMEs Participation in the Digital Economy in ASEAN // ConnectivityASEAN URL: https://connectivity.asean.org/wp-content/uploads/2018/11/ASEAN-MSME-Full-Report-Final.pdf

• General understanding of major  developments that shape politics, economy and security of Southeast Asia;
• Basic knowledge of specificity of doing business in Southeast Asia (the factor of ethnic Chinese diasporas, influence of Confucianism on business-related processes, etc.). 
• A good command of English.

First week: The ASEAN Economic Community as a Business-Friendly Area

Second week: Brand-Building, Retail and Consumer Sentiments in Southeast Asia amidst the Ever-Increasing Digitalization

Third week: The Digitalization of Business Practices in Southeast Asia: the Infrastructure Dimension

Fourth week: The Digital Transformation of Business Practices in Southeast Asia: Selected Regulatory Aspects

Fifth week: The Digitalization of Business Practices in SEA: a Company Perspective

Able to establish cause-and-effect relationships, characterize and evaluate socio-political and socio-economic events and processes, identifying their relationship with economic, social, cultural and civilizational contexts, as well as with objective trends and patterns of complex development at the global, macro-regional, national-state, regional and local levels.

Able to critically analyze problematic situations on the basis of a systematic approach, to develop a strategy of action.

Able to search for and apply promising information and communication technologies and software tools for complex setting and solving problems of professional activity.

Able to develop proposals and recommendations for applied research and consulting. 

Able to independently make informed organizational and managerial decisions, assess their operational and organizational efficiency, social significance, ensure their implementation in a complex (including cross-cultural) and dynamic environment.

• Systemic and critical thinking (in RUS УК-1) 
• Communication (in RUS УК-4) 
• Intercultural interaction (in RUS УК-5) 
• Application of information and communication technologies (in RUS ОПК-2) 
• Expert evaluation (in RUS ОПК-4) 
• Expert analytical and consulting activities (in RUS ОПК-5) 
• Project activities (in RUS ОПК-8) 
• Application of information and communications technology (in RUS ОПК-10) 

Systemic and critical thinking

Communication

Project activity

Application of information and communication technologies

Expert evaluation

Intercultural interaction

Professional communication in foreign languages

Expert-analytical and consulting activities