Brand management in digital economy

6 June - 31 December 2022 г.
The course has already started
Course registration is closed
Subscribe to news and find out the date of the next launch
  • English

    course language

  • 6 weeks

    course duration

  • от 4 до 5 часов в неделю

    needed to educate

  • 2 credit points

    for credit at your university


The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.



Course program

Topic 1. The concept of a brand and the formation of a brand idea.

Topic 2. Brand and brand equity

Topic 3. Creation and development of a brand in the digital economy. Digitalization of brand platforms.

Topic 4. Brand communications using digital technologies.

Topic 5. Brand portfolio management in the digital economy.

Topic 6. Brand strategy of the company.

Давыденко Елена Анатольевна

Position: доцент кафедры экономики предприятия и предпринимательства