Brand Management in Digital Economy

27 December 2022 - 31 December 2023 г.
The course has already started
200 days
Before the end of the enrollment
  • English

    course language

  • 6 weeks

    course duration

  • от 4 до 5 часов в неделю

    needed to educate

  • 2 credit points

    for credit at your university

Dear learners, please note that only part of the materials is available for free viewing. All course materials will be available after certification payment.


The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.



Course program

Topic 1. The concept of a brand and the formation of a brand idea.

Topic 2. Brand and brand equity

Topic 3. Creation and development of a brand in the digital economy. Digitalization of brand platforms.

Topic 4. Brand communications using digital technologies.

Topic 5. Brand portfolio management in the digital economy.

Topic 6. Brand strategy of the company.

Давыденко Елена Анатольевна

Position: доцент кафедры экономики предприятия и предпринимательства


It is possible to get a certificate for this course.

The cost of passing the procedures for assessing learning outcomes with personal identification - 3600 Р.

Programs, which includes this course