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Brand Management in Digital Economy

27 December 2022 - 31 December 2023 г.
The course has already started
19 days
Before the end of the enrollment
  • English

    course language

  • 6 weeks

    course duration

  • от 4 до 5 часов в неделю

    needed to educate

  • 2 credit points

    for credit at your university

Dear learners, please note that only part of the materials is available for free viewing. All course materials will be available after certification payment.

About

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.

Format

Distance-learning

Requirements

The course doesn't require an initial training.

Course program

Topic 1. The concept of a brand and the formation of a brand idea.

Topic 2. Brand and brand equity

Topic 3. Creation and development of a brand in the digital economy. Digitalization of brand platforms.

Topic 4. Brand communications using digital technologies.

Topic 5. Brand portfolio management in the digital economy.

Topic 6. Brand strategy of the company.

Education results

After completing the course, students will be familiar with digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy.

Formed competencies

The discipline is aimed at the formation of universal competencies of students in the educational programs of the bachelor's / specialist's degree, as well as other competencies provided for by the educational program.

Education directions

Отзывы о курсе

Давыденко Елена Анатольевна

Кандидат экономических наук
Position: доцент Кафедры экономики предприятия, предпринимательства и инноваций

Certificate

The certificate is issued according to the results of completed tasks. To successfully complete the course, you need to score at least 60% of all tasks.

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